When the signature mark becomes an object.

Hubert de Givenchy drew his logo in 1970 by quadrupling the G of his name to form a unique and recognizable ideogram. Forty years later, centdegrés uses the mythical brand signature to design and create its new makeup line. Givenchy’s signature now becomes an object. The logo is now bold and large in lacquered black similar to a giant stamp behind which the product shades can be seen in transparence: Red for lip products, blue for eyes, pink for the skin and nude for foundation…