Proya is a Chinese homegrown cosmetics company founded in 2003, that grew rapidly thanks to its smart strategy to target underserved lower-tier cities. Proya has become one of China’s leading beauty company and is now looking to expand globally.
Proya entrusted centdegrés with the task to revamp its shampoo range product design. The agency imagined a concept mixing the fluidity of the shape of water and colorful tones. the result is a refreshing and modern design, that can easily catch consumers’ attention on its shopping journey.
The new shampoo was officially launched in September 2018 and is now available in Proya’s distribution network of cosmetics stores in China.