Sunmei is a hotel group mainly offering affordable express hotels located in tier 3 cities. In order to upgrade its offer, the group entrusted centdegrés with the task to create the visual identity and the hotel room design of a new hotel chain. This is how was born UPIN hotel, a middle-class chain hotel targeting business travellers, to be located mainly in tier 2 & tier 3 cities in China. The first one recently opened in Qingdao.
Offering a peaceful retreat, UPIN hotel is meant to be a wellbeing space for people who seek to escape from urban pollution and stress. Combining greenery and minimalist trends, the design highlights the hotel’s values: nature and harmony. A true invitation to connect with one’s inner self and to reach a healthy and balanced mind.