centdegrés disrupts the world of luxury watchmaking for Romain Jérôme
LUXURY, GAME AND FREEDOM
centdegrés Geneva has been by Romain Jérôme’s side since 2011. An up-and-coming independent Swiss watchmaker, centdegrés has accompanied him on projects of varying scales, including that of re-designing the brand’s new headquarters, watchmaking workshops and the designer’s first flagship boutique. The talented watchmaker also chose centdegrés to create the brand’s stand for Geneva’s prestigious International Luxury watch Exhibition (SIHH). The result was a black space, with copper and silver shades combining bold elegance and ambient classicism. In the midst of numerous game controllers hanging from the ceiling, the beautiful ‘’Game’’ collection, inspired by iconic 80’s video games, is displayed in extraordinary lighted blow-glass bells: unique objects using technology just as sophisticated as the watches themselves.
To create such a refined, beautiful and avant-garde stand, centdegrés chose to use the color codes of the profession with a touch of humor, the better to express the hypercreative spirit of Romain Jérôme and his unique position within the strict and codified world of high-end watchmaking.