Avant garde for Lanvin

Alber Elbaz’s signature dandy esthetic encapsulated in a contemporary bottle

For Avant-garde, the new Lanvin fragrance for men specially designed for the modern-day dandy, Centdegrés created a stone-like bottle in matte black finish in which pierces a bright blue light.  The agency wanted the vial as elegant and singular in identity as the brand’s men collections, in particular the “Evening Tuxedo” design. Pure lines, off-black and deep blue; noble materials and meticulous detail, Centdegrés reinterprets with character the Lanvin tuxedo.