MAYSU, CHINESE BEAUTY
Centdegrés creates a premium label for the Jala group
Following the tremendous success of its Chando brand, the Jala Cosmetics group tasked Centdegrés with the creation of a new high-end cosmetics brand that would embody a modern vision of Chinese beauty. The result was Maysu-Shanghaï, a brand that carries the name of modern China’s capital.
Centdegrés designed a strong and identifiable style, far from common caricatures. In each luxurious bottle, subtly colored, the Maysu-Shanghaï skincare products reach a high level of elegance and refinement, not to be outdone by any high-end western label.