UNITE YVES ROCHER
A global project to reinforce the brand’s style and optimize costs
An excess of products and diversity: over time, the skincare range of the Yves Rocher brand was scattered. The marketing management and group purchasing department asked Centdegrés for help in reinvigorating their style, improving perceived product quality, increasing product desirability… all while optimizing packaging costs. An exceptional and ambitious project that the agency took on and achieved.
Simplicity. Quality of materials and an eye for detail. An authentic design. A global perspective. A Unified style. Team work. Co-creation.
A mission accomplished with great success for the products issued from this project, in perfect harmony with the codes and values of Yves Rocher.