ÉTAM CLAIMING ITS PLACE IN THE BEAUTY INDUSTRY
Centdegrés creates a cosmetics identity for the lingerie brand

Cheek, humor and style! Centdegrés accompanies Etam on its first steps in the world of beauty in a big and loud way. Giant polychrome typeface posed on chic and elegant black background is used to take-on a new frontier without losing an inch of its identity or easy-going stance.
With fun names alluding to its simple and sexy origins as well as a specific bath range: Centdegrés has invented stories around each product that Etam clients are used to find in boutiques. A joyfully bold and original cosmetics line with over 600 product references.