THE IDENTITY OF ROMEO SANTAMARIA
Centdegrés awakens the soul of the elegant Milanese leather goods brand
A symbol of Milanese elegance and chic since the 1950’s, the high-end leather goods label Romeo Santamaria is bought out by the Korean group Shinwon. The group chooses Centdegrés to proceed to the label’s revival and to renew its vitality.
A logo inspired by the Duomo de Milan’s rose windows is created to anchor it to its origin and a typeface both contemporary and inspired by elegant and traditional Italian calligraphy is used to set a reference of time for the brand. Fresh and subtle colors bring it a youthful face-lift… Centdegrés awakens the sleeping beauty with passion, by rethinking its identity and recreating codes applicable to its products, in stores and as communication tools.