A NEW GLOSSY SHEEN FOR SIMONE PÉRÈLE
Centdegrés brings back Simone Pérèle to a state-of-the-art label

“To reveal all of their beauty, begin by liberating women’s bodies!”

Simone Pérèle is a big name of French lingerie, with a heritage going back for three centuries. To revitalize and inject some youth into the brand, Centdegrés imagined a new visual style platform and created a new visual identity that showcases the historic craftsmanship of the label in terms of style and manufacture. Centdegrés also worked on the architecture of the brand’s boutiques, discretely inspired by the bold spirit of the brands founder, put in place at Parisian department stores Galleries Lafayette and Printemps.