For its 20th anniversary, Cosmoprof Asia, the leading cosmetic show in Asia, assigned centdegrés to produce a strong event focusing fragrances.

We built an experience with Firmenich, creating 4 fragrances, designing an exclusive original packaging, and offering more than 2000 bottles in 3 days, to measure the level of interest of the Asian public to perfume, and understand more of their taste in fragrances.

Success of the event was outstanding.