On November 22nd, centdegrés was invited to China Beauty Expo (CBE) end-of-year gala “2018 China Cosmetic Industry Leaders Summit” at the Hilton Guangzhou Baiyun District.
Gathering more than a thousand leaders of the cosmetics industry, this summit whose theme was “New World Entrance” aimed to explore and discuss about the new trends and innovations in China beauty industry for the coming years.
During the event, centdegrés introduced the concept “Beauty Game”, an invitation to celebrate the cosmetic industry and the freedom it inspires around the world, from colors to textures and innovations, to reveal your true self. Will you dare to play with CBE, Suncospac and centdegrés to roll the dices to a new bet ? Considering the current appetite for gaming from Chinese Millennials, Beauty Game is our vision for the future of beauty. Beauty is a game. Be playful, fearless, unique. Be you. Break the rules. Be the rule.
For the beauty of the game, and the game of beauty. ALL IN!