NEW POINTS OF SALE FOR HERMÈS
The co-creation of the brand’s architectural signature in collaboration with RDAI, its Architectural bureau
Our task for Hermès was to create new and unique points of sale where clients could immerse themselves in an out-of-the ordinary sensory experience. A momentary pause from reality in which individuals could discover the craftsmanship of the brand in terms of fragrances in the midst of its bottles, imagery and perfume history.
Centdegrés and RDAI, the architectural bureau of Hermès, imagined a distinctive space where clients come to discover and bring home the fragrances on signature Hermès ribbons, allowing them several hours to enjoy the scent and what it reveals over time.
The first point of sale opened at the prestigious perfumery of Parisian department store Printemps Haussmann. The concept was then developed for other store locations and duty-free retail.