centdegrés designs a new space for Cartier
A LABORATORY IN THE PRINTEMPS BEAUTY DEPARTMENT
Cartier’s iconic red shade remains the same, but the play on light, transparency and material gives the revamped brand a deeper and astonishingly dashing look. Modern: this is the leading characteristic of the stand that offers visitors of Printemps Beauté a 3-step experience – both unique and wonderful – to discover the brand’s fragrances. Visitors feel as though they are standing in the middle of Cartier’s talented perfumer Mathilde Laurent’s laboratory. First off, for each hour of perfume, a new box to open from which the fragrance can be smelled, sounds heard and images seen like a small sensual and entrancing voyage. Afterwards, in the large display window circled by Cartier’s signature red, visitors discover the latest fragrance and all of its details, accompanied with a phrase by Mathilde Laurent.
Finally, an experience table takes center-stage in the space displaying glass and gold-brass bottles resembling exceptional and refined objects to fill pretty, sample-sized vials in the brand’s signature red shade, or lay a drop of divine fragrance on lace paper, specially made for the occasion. Centdegrés imagined this corner just like the boxes that hold Cartier Perfumes: red and luxurious, elegant and unique. A stand that is both laboratory and library, where visitors can come breathe in the iconic brand’s history, heart and spirit.