A CONCEPT STORE FOR SKINFOOD
The creation of a unique and experiential cosmetics space in the heart of Seoul.

The renowned Korean brand expert in food-based cosmetics, asked Centdegrés how to transform its first provence-inspired concept grocery boutique so that clients could better interact with products.
The challenge was accepted! The agency designed an original and multisensory atelier-inspired kitchen while simultaneously keeping with Korean lifestyle codes: colorful, playful and natural, both in the architecture and the digital features. From the boutique’s façade to its rooftop and winter garden, three floors were designed to be green, warm and welcoming, allowing Skinfood clients to discover the products in a fun and innovative way, both in-store and via digital features.

A surprising and singular boutique that called for all of Centdegrés’ expertise.