centdegrés designs an event-boutique for the lifestyle brand of the Korean CJ group
A DARING FLAGSHIP STORE FOR OLIVE YOUNG
How best to properly celebrate the opening of the 800th Olive Young boutique? By creating and opening Busan, a unique space designed by centdegrés and now THE place-to-be in South Korea. A kind of art deco temple where the Great Gatsby’s spirit seems to permeate the walls and atmosphere. Decorative moldings, elegantly embellished mirrors including metalwork and golden discs, a central dome, a felted bar for men, graphic chandeliers… Everything has been designed so that behind the large and minimalist-styled windows, visitors can wonder around 700 square-meters of chic and magical decor and atmosphere. The interior has been designed to showcase the products distributed by the brand in a fun way: allowing visitors to play on the consultation tables, question the intelligent mirrors and thoroughly enjoy a unique, surprising and interactive experience.
For Olive Young, a great advocate of simplicity, this is an exploit and a daring success; for centdegrés, having been able to create and design in record time such a creative, selective and festive space and atmosphere, it is an accomplishment. The result was commended and praised by both Busan and South Korea last December.