cendegrés invited to animate a round table at "Oriental Beauty Valley" conference
Aiming to offer the equivalent of France’s Cosmetic Valley in Eure-et-Loir and Loiret, and Japan’s Saito Life Science Park in Osaka, Shanghai opened the “Oriental Beauty Valley”. Located in Fengxian district, the Valley will receive 100 billion RMB to develop a full industry chain of cosmetics and health products by 2025. The objective is to become Asia’s largest beauty and health industry center, capable to welcome both domestic and international cosmetics brands.
Last Saturday was organized a top level international cosmetics conference by the “Oriental Beauty Valley” where industry leaders of world famous cosmetics brands as well as government officials like Zhuang Mudi, Party secretary of Fengxian and Xu Kunling, Vice-Mayor of Shanghai attended.
Matthieu Rochette Schneider, centdegrés Greater China & Southeast Asia General Manager, was glad to be invited to animate a round table at this event. Three experts were gathered to cover the topic “Beauty Industry in China: Co-creation for Smart and Innovative Solutions” through three case studies: Fabien Lemasson, Brand Manager at Duhno Marketing ; Sandrine Roustan, Head of International Business Development at Shanghai Media Group ; Victor Moreno, Photographer and Makeup Artist.