centdegrés creates a green shopping bag for 11.11

While 2018 marks the 10th year anniversary of Singles’ Day (aka Double 11) created by Alibaba group, centdegrés chose an alternative approach to celebrate this massive shopping festival. The global design agency allied with Manifesto, key player in customized packaging servicing luxury brands, for a useful and eco-friendly co-creation: a shopping bag made of cotton 100% sustainable to fit all the Singles’ Day purchases.
This alternative approach matches the ecological trend currently rising in China, not only from consumers but also from the government. Last Monday November 19th, constitutes a milestone in the cooperation between France and China in favor of the environment: China-France Year of the Environment was officially launched, with the presence of Chinese Vice Premier Han Zheng and French Ecology Minister Francois de Rugy. The objective is to strengthen the green initiatives between the two countries.