COMMUNICATE
CREATE
THINK
MANUFACTURE
L’Essence du Deux
A project for Make a Mark
Beauty & Fragrances
A new object should be the result of a new function.
Fragrance is an incredible playground for creation, so we wanted to create something new.
Our idea was inspired by the trend of blending fragrances, strong in the Middle East, where fragrance fans mix the scents they love, becoming actors of their own perfumery.
We created 3 bottles with 3 dual fragrances: Glass sculptures, expressing the artistic status of perfumery, crafted by Estal.
Each sculpture combines 2 individual bottles: one with the Eau de Parfum, the other with a precious perfumed oil in a roll-on format.
Both can be combined. A celebration of layering, where senses and textures dialogue. Consumers create their own blends with every use.
The visual identity reflects this artistic approach: labels are fragments of a single composition, reuniting when assembled.
Crafted with Kurz and MCC, printed on linen paper by Avery Dennison, they are enhanced with gold foiling and micro-embossing.
The fragrance names are anagram mirrors, expressing their complementarity. Colors blend burnt orange, forest green, and soft violet.
A project born from the encounter of talents in perfumery, design, and craftsmanship.
Design, Graphisme, Direction Artistique
Our material choices reflect both our creative vision and our commitment to sustainability and innovation.
The bottle was crafted in glass using the Bubbles Cloche process developed by Estal. This innovation gives the fragrance a stronger visual presence. The push-up helps to rebalance the bottle’s visual weight, traditionally concentrated at the base, while adding a sculptural singularity. It also makes the bottle more sustainable by reducing the amount of material used. It’s a tribute to perfumery as an object of art.
For the label, we chose Fasson® Lin Fiber FSC® paper from Avery Dennison. This uncoated paper is made from 50% flax fiber and features a delicate felt-marked finish. FSC® certified, its raw, textured appearance evokes pure craftsmanship, both eco-conscious and premium. It expresses our intent to merge responsible design with tactile emotion, creating an authentic link between material and the perfume’s story.
Finally, we selected Kurz Luxor® foils 377, 376, and 397, applied using a micro-embossing technique. This precise work adds relief, captures light, and gives each label a refined dimension, in perfect harmony with the sculptural shape of the bottle.
Every element was chosen to embody a creative and sensorial vision of contemporary luxury perfume.
